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A Creative Person's Guide to Marketing and Promoting


In these competitive times publishers and producers, particularly smaller concerns want to know "What will you do to promote your work?"

The creative soul has to turn it's attention to the business of promotion and marketing. Proposals now need to include such details as what contacts you have with purchasers, where and how you prsonally will sell your product.

We don't purport ourselves to be marketing giants, however we have both worked and studied in various stages of the marketing game. The helpful hints and tips we give here is not a set of hard and fast rules but rather a jump start to you creating and developing youtr own ideas.
 

Writing your promotion and marketing Proposal

When considering your marketing and promotion proposal for your next book we would suggest that you do not bypass the marketing tools that have been developed overseas as increasingly Australia is succumbing to the marketing strategies developed in other countries.

If you haven't had experience in sales and marketing writing such a proposal can be daunting to say the least. You could consider doing a short course in the basics of marketing to get some basic skills to build on however there is a lot of information available on the Internet about marketing your book.

Targetting the market for your book will increase sales and make both you and your publisher happy! If you are self published that makes you doubly happy!

We would suggest a well rounded marketing mix and multi-level strategy that involves several marketing techniques. Some techniques that work are:
a) discount when both books are bought together
b) organise a launch day, invite your friends, family, local newspapers, P&C organisations in your area. Cocktail evenings are common within the arts community.
c) on your website invite comment for feedback of the first book and use this information to promote both books.
d) write an article about your books and submit to various newspapers, reviewers, authors and editors.
e) advertise in messageboards not for writers, a childrens book could be advertised in a mothers or fathers group. a book on handicrafts could be advertised on messageboards for craft groups.
f) Take copies of your book to writers groups for sale, do some readings from your books while you're there.
g) Enter your other works in competitions to become more renowned.
h) leave leaflets about your book in cafes, libraries and bookshops for customers to peruse. Make the leaflets clear concise and purchasing information easy to follow.
i) Find the people in Australia who will read your book. Where do they gather? Check out the Bereau of Statistics for details on their buying habits!

Visitors who know of other strategies please step up and let us know!

Have fun and keep on creating

Spiro & Cheryl
copyright 2003

PLEASE COPY AND PASTE THESE URL's into your browser.

Here are some Australian sites about marketing strategies.

Here is alink to Tom Worthington's article "Internet Publishing Marketing Strategies." Tom is Visiting Fellow, Department of Computer Science, Australian National University, Canberra
http://www.tomw.net.au/2000/ipub.html

Here is a website with a free downloadable website builder which helps you get your site listed in search engines and guarantees customers will find your product. (Scroll down the page)
http://www.websitemarketingstrategies.com/index.htm

CQU has an extensive site with resources on Research and Marketing. Links to many sites that are helpful when writing your proposal.
http://www.library.cqu.edu.au/faculty/business/marketing.htm

Curtin University book marketing strategy site
http://www.vc.curtin.edu.au/crw/Publishing/marketing.html

E-Commerce review on an internet marketing strategy book.
http://www.ecommercetoday.com.au/book_reviews/gonzo.asp

International Sites

Book Marketing How to Guide
Jump start your sales with this book for :95 USA
http://www.communicationcreativity.com/js/

Direct Marketing Association Fact Book
This book is pricey () but it has the facts on how to target the
market for your product!!
http://sherpastore.com/store/page.cfm/1988

Kensai International : Book Marketing
lots of information about how to plan your marketing strategy!
http://www.kensailtd.com/bookmarketing/bookmarketing.htm

Marketing Handbook
Guide to marketing and promotion in the UK
http://www.marketinghandbook.co.uk/Categorylist.asp?chapter=2

Means Business
There is plenty of information to be gleaned from the book summaries
here about marketing as well as many inexpensive books to buy direct
about marketing
http://www.meansbusiness.com/Sales-and-Marketing-Books.htm

Northern California Book Publicity and Marketing Association
book publishers get together and strategise! Workshops on marketing,
and much more
http://www.ncbpma.com/program.htm

Palgrave
Find out how the big companies promote and market books, what do they
do?
http://www.palgrave.com/authors/pdfs/CollegeAuthorBrochure.pdf

Publishers Marketing Association Newsletter
Lots of up to the minute inforamtion on the issues at hand for
publishers
http://www.pma-online.org/scripts/shownews.cfm?id=753

SMS Sales and Marketing Strategies
Free Book download to marketing strategies
http://www.sms-direct.com/dw/free-book-download.htm

Sensible Solutions on Marketing Your Book
Lots of completely FREE information on how to market your book
effectively, and much more information on easy to navigate site! Do
check out their links page!!
http://www.happilypublished.com/

Description of Product

Detailed description of a product. This description could include: Basic information about the line of products and any information that you might use to describe your product. $ 19.95

Description of Product

Detailed description of a product. This description could include: Basic information about the line of products and any information that you might use to describe your product. $ 19.95

Description of Product

Detailed description of a product. This description could include: Basic information about the line of products and any information that you might use to describe your product. $ 19.95

Description of Product

Detailed description of a product. This description could include: Basic information about the line of products and any information that you might use to describe your product. $ 19.95



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